Placebos and Nocebos and The Power of Suggestion

Placebos and Nocebos and The Power of Suggestion

Placebo effects can arise from :

• A conscious belief in a drug
• Unconscious associations between recovery and the experience of being treated—
• As a result of the pinch of a shot 
• Seeing a doctor’s white coat.

Unconscious conditioning can control bodily processes, such as immune responses and the release of hormones.

Do you have a friend who has reported ‘getting better’ after seeing the doctor even though the doctor didn’t do a thing? Or feeling much better on the way to the doctor’s office?

• The word placebo literally means “I will please” in Latin.
• The first known double-blind placebo-controlled trial was done in 1907.
• The FDA doesn’t require that a drug study include a placebo control group, however, the placebo-controlled trial has long been the standard.
• The NIH is funding several studies related to the placebo effect.

A Nocebo is the suggestion from a person of authority that has a negative effect on your health and well-being. It has the reverse effect of the placebo.

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