Placebos and Nocebos and The Power of Suggestion

Placebos and Nocebos and The Power of Suggestion

Placebo effects can arise from :

  • A conscious belief in a drug
  • Unconscious associations between recovery and the experience of being treated—
  • As a result of the pinch of a shot 
  • Seeing a doctor’s white coat.

Unconscious conditioning can control bodily processes, such as immune responses and the release of hormones.

Do you have a friend who has reported ‘getting better’ after seeing the doctor even though the doctor didn’t do a thing? Or feeling much better on the way to the doctor’s office?

  • The word placebo literally means “I will please” in Latin.
  • The first known double-blind placebo-controlled trial was done in 1907.
  • The FDA doesn’t require that a drug study include a placebo control group, however, the placebo-controlled trial has long been the standard.
  • The NIH is funding several studies related to the placebo effect.

A Nocebo is the suggestion from a person of authority that has a negative effect on your health and well-being. It has the reverse effect of the placebo.

Phone Coaching: 503.284.4338     Free ½ Hour Consultation

Leave a Comment